Launching a Startup
Building a startup is no easy feat, but First Person has been helping several meet their MVP goals by lending our expertise in user experience and our ability to develop a well designed, working product.
Nick Paranomos, CEO of Apptourage approached First Person to help realize a desire to make a platform that allows designers and developers the ability to test their user interface designs with anonymous users, getting valuable feedback before any code is written. First Person would be in charge of creating the brand identity, as well as taking over the entire process of creating a working application, including user experience and design, as well as development.
Working directly with the founding team of Apptourage, First Person helped brainstorm a big picture view of the platform’s future. We then researched and planned the best path to start down: a web application centered around screen-based testing with hit maps and the ability to track the amount of time for users to successfully complete a goal. We wanted to not only get the project off the ground, but also ensure adaptability into the future with the capability of adding more features quickly. From there, we worked on the two sides to the experience: the necessary components for testers to complete tests and get paid doing so, and the test creation and analytics dashboard for designers and developers.
The alpha launch of Apptourage saw early success with interest and feedback from real companies, as well as real-life testers completing tasks quickly. With more insight into how the platform was performing, we endeavored into a beta.