Chromebook Pixel

The Best Laptop Experience

Google’s Studio G Producer Yovel Scwartz and Director Jonathan Zames approached us at First Person to help produce this promotional video for Chromebook Pixel. In Google’s eyes, a laptop that brings together the best in hardware, software, and design. The challenge for First Person was to design and execute the effects in a very—very—short timeframe, while matching the visual aesthetics of the filmed product. There was a bit of cloak and dagger to this production, as Google did not want any information about the product to be leaked before the official launch. This meant a lot of secret late night runs for coffee and pastries.