Learning The Language of a Brand
New Guidelines, New Rules
Making things move while keeping the spirit of a brand alive is a puzzle that we love to solve here at First Person. So when NetApp came to us wanting to bring motion to their rebranding efforts we were excited for the challenge. Starting from scratch, we worked directly with the NetApp brand and video team creating guidelines and themes for different internal videos. These systems incorporated their new brand principles creating beautiful, interesting and entertaining videos.