VMware Cloud Academy
The adventures of Nigel McCloud and his lovable Apps
First Person partnered with VMware and Jack Morton Worldwide to create several films for live presentations at VMworld and to enhance their online content. The most important of these were the two films that played at the opening of the event before the keynote and before the sessions. Early on, VMware made it clear that they wanted something unique and entertaining that would grab the audience’s attention and generate some buzz. They didn’t want a typical cheerleading “technology anthem” video.
One of the big themes this year was that apps of all types are helped by the Unified Hybrid Cloud. After several long brainstorming sessions, we hit on the idea of portraying the apps as unruly children and the cloud as an elite prep school that they all attend. We called it the Cloud Academy and played with the analogies of public and private clouds and public/private schools. Then just for fun, we named the headmaster “Nigel McCloud” and gave him an actual cloud for a head.