IoT devices projected to be connected by 2020
Hidden Vulnerabilities, Imminent Threats
More than 8 billion devices are connected today--a number that’s growing exponentially--but few of these are visible to the network. And when you can’t see everything, you can’t secure anything. With massive vulnerabilities looming, startup company Armis enables enterprises to see and control any device or network, protecting businesses even as technologies continue to evolve.
How do you gain market traction when customers aren’t aware of the very threats that you protect against?
You bring hidden vulnerabilities into the light by working with a company at the intersection of storytelling, design, and technology.
1P has partnered with VP of Marketing Michael Parker across a variety of startups, Armis as the most recent
Uncovered core customer insight that reframed messaging around devices rather than networks
Creating the Look
An elegant, unified look across all content and trade shows that created brand consistency while enabling Armis to look its best, even at this early stage of the company.
First Public Appearance
Stylized booth visuals providing an elegant yet subtle look, giving Armis the opportunity to conduct a soft brand launch. Graphics designed to entice people to ask questions while qualifying leads for early market validation.
The Forgotten Side of Endpoint Security
A series of design explorations into visual security and threat related concepts. Early visualizations revealed key customer insights about how to effectively communicate these invisible, abstract ideas.