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Future of Retail

Future of Retail

First Person partnered with the eBay Retail Innovation team to help develop, concept through completion, a stunning wayfinding experience for the Stanford Mall. We had three key objectives.

First, we needed to replace traditional flat maps with a kiosk that not only made finding a store faster and easier, but the whole process needed to take less than 30 seconds. Second, we needed to able to engage a large number of shoppers and provide traffic shaping: how many used the kiosk, what did the search for, what offers and deals did they select. Third, we wanted to drive the shopper to a mobile experience by pushing their maps and deals to their phone.

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3D Conceptual Animations
3D Conceptual Animations

Extensive 3D prototyping allowed us to figure out what type of navigation style worked best. Over a dozen animations were created to test the navigation path and how intuitive it was to understand without causing motion sickness.3d

UI Prototype Animation
UI Prototype Animation

Creating a video prototype let us improve the design and finalize the UI before we started coding. We made a simple touch-to-play video interface displayed on our actual touch screen hardware to test the full experience.

The Result

Reaching 3 out of 4 visitors

Built upon WebGL, HTML5 and Google Chrome the directory displays real time 3D generated maps of the shopping center. Routes can be explored in "Google maps on steroids" like experience with crystal clear and fluid 3D animation. Utilising various web platforms like AWS, Localytics and Twilio, maps can be sent to users phones and all of the interactions are tracked. The current eight kiosks have proven so attractive that 3 out of 4 visitors to the mall interacts with them, generating over 60,000 interactions in December alone.