First Person has been engaged by NetApp to create a Leadership Series of videos focused on big picture trends in technology. Our first episode is "Cloud ONTAP". At NetApp there has been a big shift in the positioning of the company and one of the goals of the Leadership Series is communicate this new position. The new positioning: "NetApp is the teammate that I count on to win".
So more than just a supplier, they are now being seen as the technology leader that helps their clients succeed through a combination of collaborative spirit, technology leadership and ability to deliver on promises.
With this video, we wanted to convey that spirit of collaboration, partnership, and technology leadership. Shot in documentary style and driven by our hero's inner monologue, the video tells us the story of a day in the life of a NetApp consultant.