Pager came to First Person to help bring the Pager story to life. They needed prospects to go past looking at the site and download the application. After a discovery process, we honed in on the target demographic: digitally connected moms. Next we set about coming up with a simple visual story of how Pager could solve an everyday problem for a busy mom.
We interviewed a group of connected moms and found a common story that resonated: Dealing with life’s daily tasks while having a child with a fever of 102. Do you pack up both kids and rush off to the urgent care? What if a doctor could come to you?
Director / Writer team Emily Miller and Michael Sugrue helped us bring the story to life.
The Result: This overview video has driven a 2x increase in conversion from viewing the site to downloading the application.