Views on Day One
Moving People and Data into the Digital Era
Schindler partnered with 1P to bring its digitization strategy to life, transforming the 142-year old company into an innovation leader tackling the world of Big Data.
Schindler elevators and escalators move over 1 billion people per day providing gigabytes of equipment data to analyze and optimize. As a result, Schindler is revolutionizing mobility experiences to a global customer base that spends on average 16.6 years waiting for an elevator.
1P created a messaging framework after doing an extensive category evaluation. This framework became the bases of what informed all the creative brand assets from naming to website design. Inspiring customers to think differently about how Schindler’s digital technologies enhance mobility solutions today and in the future.
Explored the Digital City Experience
Schindler launched their new digital product Ahead at Hannover Messe, the world’s leading trade fair for industrial technology. For this big launch content designed for both print and web were developed along with a visual language showing the integration of digital and mobility technologies.
For the brochure, compelling visualizations and messaging that introduce how Schindler enhances the passenger experience with software, data, and analytics were produced. Many of the brochure images were also leveraged for booth graphics at the event.
An Ahead digital city microsite was also launched at Hannover Messe. The website houses an interactive 3D digital city allowing users to explore how digitization will reinvent urban mobility across both residential and commercial landscapes.