Zenni Optical is manufacturer of quality prescription eyeglasses that sells direct to consumers online. Zenni Optical's huge array of eyeglasses is priced starting at only $6.95. This combination of quality and price has won many enthusiastic fans.
Zenni commissioned First Person to create their first ever broadcast commercial on a very aggressive schedule. Over 90% of eyeglasses are still purchased at brick and mortar stores where customers are paying 10x or more than at Zenni. We wanted to convince those customers that Zenni is for real and get them to try zenni.com.
The result was a thirty-second motion graphics spot that conveyed Zenni’s message of quality and great prices. Driven by a fun surf-inflected soundtrack, the spot’s design reflects the spirit of Zenni.coms funky retro aesthetic.