Story Builder:
Your Story, Built to Last

Build a research-backed Story system that scales across your organization, withstands market shifts, and becomes the foundation for everything you communicate.

12 Weeks
12 Weeks
$125K-$150K
$125K-$150K

Deep Stakeholder Engagement

We take your existing research, strategy, brand—and strengthen it.

Storybuilding Workshop

Invite cross-functional leaders to directly influence the Story you build.

Unified Narrative Framework®

Story messaging your teams can activate the day you receive it.

The Challenge

Most Stories Aren’t Built to Last

Many companies approach storytelling as a marketing project. They skip the research, rush the process, treat it as creative writing, and build on assumptions. When the story launches, it doesn’t quite stick.

Stories built on assumptions sound good creatively, but fall apart in sales calls.

Leadership creates the Story in isolation—teams receive it, but don't believe it.

The Story works for launch, then breaks as the business grows and markets shift.

From Siloed Storytelling to a Story Operating System

Story Builder is our most complete build. Targeted research, collaborative storybuilding, and a Unified Narrative Framework that becomes the single source of truth for how your organization shows up everywhere.

Grounded in research

Co-created with your leaders

Designed for enterprise

Audience-mapped messaging

What You Get

A research-backed blueprint for understanding, communicating, and activating your Story at scale.

Stakeholder Discovery

Up to 25 interviews to capture perspectives and opportunities that will shape your Story.

Competitive Analysis

Of up to 5 competitors to identify differentiation and positioning opportunities.

Storybuilding Workshop

Invite your cross-functional leaders to come together and directly build the core narrative, positioning, and messaging.

Strategic Narrative & Category POV

The complete Story of who you are, what you solve, and your perspective on the market.

Messaging System & Storytelling Guidelines

Structured messaging for all audiences plus guidance for how to tell the Story at scale.

Unified Narrative Framework®

Our most complete, designed Story framework—your single source of truth to accelerate and amplify communications.

How It Works

Story Building Activities

This engagement is designed for depth and durability to ensure your Story scales further and lasts longer.

Story Evaluation + Kickoff

Clarify goals, audit existing narrative assets, and benchmark current story alignment.

01

Discovery & Research

Stakeholder interviews, competitive  analysis, and market research for a 360 perspective of potential positioning.

02

Storybuilding & Workshop

We shape strategy into narrative, then collaborate with leaders in a hands-on workshop to adjust and align.

03

Message Mapping

Turn the core Story into market-ready messages tailored to your key audiences.

04

UNF Review & Refinement

Review your designed Unified Narrative Framework and refine for delivery.

05

Is This Right for You?

You’re Building a Story for the Long Haul

Story Builder is the right fit if you’re at a pivotal moment in the business where untangling the complexity of your Story is key to your next era of success.

5+

Stakeholders who need to align on it

1+

Major launch, shift, or rebrand soon

1+

Executive leader who is championing Story

FAQ

Your Questions, Our Answers

Still have questions? Just reach out—we're happy to help you determine if Story Starter is right for you.

What's the difference between Story Starter and the other engagements?

Very little—that’s the point. If you have existing decks, a website, or competitive intel, we’ll use it. But Story Starter is designed for creating potent core Story elements at speed.

Who needs to be involved from our team?

We interview 2-3 key voices—typically founders, product leaders, or GTM executives. You’ll also need a Core Project Owner to partner with us throughout the engagement. We'll align on exact participants during kickoff.

How much of our team's time is required

Minimal. Expect a kickoff meeting followed by 2-3 short interviews. Then, review of the Story when it’s ready. Roughly 6-8 hours total across the engagement.

What will we be able to do afterwards?

You’ll have a foundational Story your teams can activate immediately, including consistent key messaging for pitches, decks, website, and sales conversations.

What are the three Story models?

You’ll have a foundational Story your teams can activate immediately, including consistent key messaging for pitches, decks, website, and sales conversations.

Ready to Build Your Story?

The right story doesn’t just tell the world who you are—it changes the world you're in.

Contact Us
Contact Us
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