Turn existing strategy, research, and messaging into a unified narrative that aligns teams, resonates with buyers, and accelerates growth.
Tuned, Not Rebuilt
We take your existing research, strategy, brand—and strengthen it.
Competitive Clarity
Sharp differentiation based on peer narrative analysis.
Unified Narrative Framework®
A complete, structured story system ready for activation.
The Challenge
Think about a piano. You can know the song and all the right notes, but something still sounds off. You don’t replace the piano—you call in a tuner. That’s what Story Tuning is.
You’re trapped in the same ideas, frameworks, and assumptions—even when they’re not working.
Mixed messages and fragmented language create compounding misalignment across teams.
No bandwidth left for precision tuning while managing stakeholders and competing priorities.
Story Tuner resolves the friction—turning fragmented messaging into a unified narrative that accelerates everything. When your story aligns, teams reinforce the same message and markets start to listen.
Get outsider objectivity
Competitive narrative lens
Pressure-tested messaging
Sharpens what’s blurry
A strengthened, clarified new version of your Story that’s structured and ready for immediate use.
Review of existing assets to identify storytelling gaps and opportunities.
Assessment of peer narratives to sharpen your differentiation, positioning, and tone.
Your market position, what's broken, how you see the future, and how you're different.
A sharpened articulation of who you are, what you solve, and why it matters now.
A hierarchy of market-ready key messaging your teams can use across channels.
The complete, designed deliverable that houses your tuned Story for activation.
How It Works
This engagement is designed to move fast without cutting corners. We honor your existing work and turn it into new Story assets your teams can use immediately.
Align on stakeholders, workflow, and transfer existing narrative assets.
01
Review all assets to identify redundancies, inconsistencies, and clarity opportunities.
02
Assess peer narratives to sharpen differentiation and tone in market.
03
Rebuild your Story into a tighter, more cohesive framework.
04
Review your designed Unified Narrative Framework and refine for delivery.
05
Is This Right for You?
Story Tuner is the right fit if you’ve already invested in narrative work, but it's not quite coming together and you need it tuned up for whatever is next.
Teams tell different versions of your Story
Major launch, shift, or rebrand soon
Or less to get your narrative aligned
FAQ
Still have questions? Just reach out—we're happy to help you determine if Story Starter is right for you.
Story Tuner refines your existing story through targeted research to tune what you already have into something sharper. You don’t need a deep rebuild, just a tune up.
A select group of up to 15 cross-functional leaders who know your Story and market deeply; plus a core Project Owner to partner with us week-to-week.
We try to keep it minimal. Core stakeholders meet with us weekly; wider stakeholders engage in 1:1 interviews (early), one workshop (midpoint), and a final Story review (towards the end).
You’ll have a tuned up Unified Narrative Framework® your teams can activate immediately—aligned messaging for sales, marketing, leadership, and customer conversations.
Key existing narrative assets, such as: strategy decks, messaging frameworks, brand guidelines, customer research, or executive content. If you're starting from zero, Story Starter is a better fit.
The right story doesn’t just tell the world who you are—it changes the world you’re in.
