Combining the world’s most adaptable and reliable gas turbines with an exceedingly agile digital infrastructure—The Digital Power Plant leverages a suite of highly innovative, intelligent apps for the cloud and the edge built for the Industrial Internet, and Powered by Predix™.
The Haas School of Business at UC Berkeley wanted to re-invent how it spoke to potential MBAs.
A discovery workshop and competitive audit revealed untapped layers of messaging potential.
So, in the spirit of Berkeley’s legacy of individuality, we rejected convention and went our own way.
First-person combined best-in-class personalization with stunning 3d-models to create a story that captivates our audience rather than just sell to them. They helped us push beyond industry norms and effectively communicate our complex value prop.
Bunnies, tigers, and oceans…those things that have always been considered very, very difficult to make in computer graphics. Ok…maybe not bunnies, but tigers and oceans? Definitely!
To make this film, First Person leveraged a myriad of tried-and-true tools and techniques, as well as dabbling into more experimental workflows around emerging AI and ML tools.
Omnicell partnered with 1P to develop a game-changing idea—one that would ignite the passion of pharmacy trailblazers everywhere and completely transform its business. The result created an entirely new healthcare category: the bold, zero-error future of the Autonomous Pharmacy.
Secondary Copy
Omnicell partnered with 1P to develop a game-changing idea—one that would ignite the passion of pharmacy trailblazers everywhere and completely transform its business. The result created an entirely new healthcare category: the bold, zero-error future of the Autonomous Pharmacy.
Secondary Copy
First-person combined best-in-class personalization with stunning 3d-models to create a story that captivates our audience rather than just sell to them. They helped us push beyond industry norms and effectively communicate our complex value prop.
First-person combined best-in-class personalization with stunning 3d-models to create a story that captivates our audience rather than just sell to them. They helped us push beyond industry norms and effectively communicate our complex value prop.
First-person combined best-in-class personalization with stunning 3d-models to create a story that captivates our audience rather than just sell to them. They helped us push beyond industry norms and effectively communicate our complex value prop.
Product offering and key value propositions while it was still evolving in development
Process
A rich text element can be used with static or Stories are most powerful when they’re shared. This is not a story about just Artica, or the audience, but the story that could exist between them.
To do this, we have to ensure that value is mutually understood, and grounded in truth. We started by collaborating with the Artica team to refine our audience through this lens.
Cost effectively and securely connect assets in enterprise and industrial environments.
Featuring all the rugged reliability you need to run your critical infrastructure.
Protecting your assets with enterprise grade security for today and tomorrow.
The Haas School of Business at UC Berkeley wanted to re-invent how it spoke to potential MBAs.
A discovery workshop and competitive audit revealed untapped layers of messaging potential.
So, in the spirit of Berkeley’s legacy of individuality, we rejected convention and went our own way.