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Hexagon is one of the world’s most advanced measurement companies—powering autonomy, safety, and efficiency across the industries that shape our world. But its external narrative didn’t reflect that. Internally, Hexagon had grown through acquisition, resulting in a web of respected product brands without a unified strategic story. Externally, analysts and customers described the company as “hard to understand,” with messaging that was too product-centric, too fragmented, and often diluted.
This confusion wasn’t cosmetic—it was costly. It slowed platform adoption, clouded sales clarity, and held back the enterprise brand from owning its category. Hexagon’s executive team—including division presidents and regional leaders—engaged First Person to fix the problem from the inside out.
We began with a global audit—interviewing analysts, customers, and leaders across regions and business units. We mapped the friction points: siloed design systems, inconsistent messaging, and digital experiences that failed to reflect Hexagon’s enterprise value. From those insights, we built a multi-phase roadmap—first defining a unified Story, then architecting a scalable design system and flexible web structure. Every solution was designed with and for the C-suite, ensuring it could scale across product, platform, and marketing teams.
Hexagon’s new story and system are now live across its enterprise web experience and internal workflows.
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