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Teleflex Interventional Urology is redefining what men’s health looks like after 45. UroLift is the only minimally invasive treatment for BPH that preserves anatomy, protects sexual function, and delivers rapid relief. But in a category dominated by drugs and surgery, the brand lacked a cohesive Story. Internally, teams were growing fast across tactics and territories. Externally, investors, urologists, doctors, and patients alike struggled to see the difference—confused by fragmented messaging, inconsistent claims, and a lack of emotional resonance.
Teleflex’s executive team brought in First Person to define a unified, cross-audience Story. Together, we repositioned UroLift as a category-defining platform for prostate preservation—and built the strategic and creative infrastructure to scale that vision across every stakeholder touchpoint.
We partnered with leadership to codify UroLift’s position as the new standard in prostate preservation—moving beyond treatment to long-term quality of life. That Story was captured in a Unified Narrative Framework®. We refactored stakeholder audiences and introduced new customer journeys built on clinical insights and market research—bridging provider experience with direct-to-consumer education. To drive adoption, we led cross-functional workshops with sales, marketing, and medical affairs—ensuring every team could speak from the same Story and activate it with clarity, relevance, and consistency.
Hexagon’s new story and system are now live across its enterprise web experience and internal workflows.We brought the Story to life through high-impact, multi-channel activations:
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