Discovery as a Service
A unified story is the ultimate secret weapon against fierce competition and fickle customers. Organizations that have it outmaneuver rivals, grow faster, and solidify their position as industry leaders.
Discovery as a Service (DaaS) is our proven method to help organizations co-create, clarify, and align on the right story solutions at speed and scale.
How It Works
Research, workshops, and synthesis are the primary activities we use to action diverse perspectives from inside and outside your business.
We uncover the best strategy and creative solutions by translating what we learn into new ideas and unseen opportunities, without slowing anyone down or duplicating work that’s already been done.
Research
Quantitative and qualitative research insights to identify and reframe challenges as opportunities.
Workshops
Real-time exercises to foster collaboration, align your team, and leverage researched insights.
Synthesis
Analysis, creativity, and testing to co-create solutions that excite your team and solve your challenges.
Outcomes
Solve high-stakes challenges through an inclusive, collaborative process
Distill the complexity of your vision, value, and solutions into simple storytelling frameworks
Get an actionable blueprint to unify your storytelling
Bridge gaps to align stakeholders around the most important business efforts and ideas
Unified Narrative Framework®
The UNF® is how we convert insights and strategy into a substantiated and actionable blueprint for storytelling.
It’s a tool for strengthening the Story at the Center of your business.
Startups may need just a few essential parts, while enterprises may rely on a comprehensive version to combat fragmentation and implement Vision as Strategy. Either way, we custom-build each UNF® to fit the unique needs of each engagement.
Learn more →
Strategic Narrative
Target Audience
Brand Platform
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Technology & Innovation
It’s a tool for strengthening the Story at the Center of your business.
Startups may need just a few essential parts, while enterprises may rely on a comprehensive version to combat fragmentation and implement Vision as Strategy. Either way, we custom-build each UNF® to fit the unique needs of each engagement.
Learn more →
Most Common UNF® Modules
Perspectives & Opportunities
Insights from qualitative and quantitative research studies to support business and storytelling strategy.
- Surveys & Interviews
- Stakeholder Alignment Workshop
- Content & Competitive Analysis
- Narrative Analysis
- Grounded Theory
- User Case Studies
- Tests & Experiments
Strategic Narrative
Crafting the unique perspective that shapes your company’s decisions and storytelling to create emotional connections, foster loyalty, and inspire action.
- Vision Acuity
- Stakeholder Analysis
- Storytelling Workshops
- Strategy Development
- Narrative Strategy
Target Audience
Uncover relevant audience perspectives through research, segmentation, and personas to inform strategy, strengthen storytelling, and optimize resonance.
- Market Segmentation
- Audience Tuning
- Journey Building
Brand Platform
Developing a 360° strategic representation of your brand ideologically and visually to guide strategy, drive differentiation, and cultivate recognition, trust, and preference.
- Brand Architecture
- Brand Pyramid
- Brand Narrative
- Brand Personality
- Visual Identity
- Brand Guidelines
Organizational Culture
Declaration of organizational core beliefs to fuel purpose and guide decision-making at every level.
- Guiding Principles
- Core Values
- Organizational Health
Technology & Innovation
Bridge gaps between technology and stakeholders by conveying its strategic and practical impact, making it relatable to leaders, employees, and customers across business functions.
- Technology Audit
- Technology Mapping
- Experience Strategy
- Prototype Design & Testing
- Future Casting
Solution Messaging
Bridge gaps between technology and stakeholders by conveying its strategic and practical impact, making it relatable to leaders, employees, and customers across business functions.
- Marketecture Design
- Message Mapping
- Message House
- Product/Solution Narratives
Activation & Planning
Develop a prioritized roadmap of objectives, measures, and activities that drive implementation and tangible results based on strategic insights and analysis.
- Content Planning
- Change Strategy
- Category Lightning Strike
- Go To Market Planning
The power of business storytelling is proven.
