First Person created a blueprint for the 20-minute event which included the development of a captivating theme, the visual direction of the virtual event, the storyline for the run of the show, and the video production of the event.
Additionally, the First Person team created supporting materials including three product videos, two vertical videos, and social media assets.
Companies realize the need to connect previously unconnected industrial assets and to remotely monitor and maintain all operations, wherever they are.
Data from the edge is crucial—it enables new efficiencies and ensures business continuity.
But current edge solutions aren’t unified—leaving you with a complex web of networks, different vendors, and technologies that soon become obsolete.
Until now.
Finally, one next-generation industrial solution will Unite Your Edge—with simplicity, scalability, and Cisco’s industry-leading, end-to-end security built in.
Process
To create a consistent look and feel for the Cisco Next-Generation launch event the First Person team came up with the central theme of Unite Your Edge.The Unite Your Edge theme acted as a guide for other event assets and design development within Cisco and other outside vendors creating associated content for the event.
The approach for this event was a pre-recorded interview show format with Jeff Lund facilitating the conversation between Vikas Butaney, Kevin Prouty an IDC Analyst, and the Cisco Product Team. This conversational style made the product information more approachable and offered flexibility in editorial to bring up full-frame slides to illustrate talking points.The virtual event was shot entirely on a green screen using Unreal Engine 3D technology to create the actual set you see in real-time. Just minimal practical propping was brought in for the show participants to interact with and sit on.
Virtual Campaigns
A rich text element can be used with static or Stories are most powerful when they’re shared. This is not a story about just Artica, or the audience, but the story that could exist between them.
To do this, we have to ensure that value is mutually understood, and grounded in truth. We started by collaborating with the Artica team to refine our audience through this lens.
Cost effectively and securely connect assets in enterprise and industrial environments.
Featuring all the rugged reliability you need to run your critical infrastructure.
Protecting your assets with enterprise grade security for today and tomorrow.
Two vertical videos were also created to support the Cisco Next-Generation Industrial Router portfolio launch event that dives into transportation and utility use cases.
These videos took a similar hybrid visual approach to that of the product videos along with leveraging additional 3D animations showcasing each industrial router within a use case environment.
These videos took a similar hybrid visual approach to that of the product videos along with leveraging additional 3D animations showcasing each industrial router within a use case environment.
On a scale of 1-10, the June Launch was a 10.
