VMware

Creating digital foundations that help transform the world

Narrative Strategy

Omnicell partnered with 1P to develop a game-changing idea—one that would ignite the passion of pharmacy trailblazers everywhere and completely transform its business. The result created an entirely new healthcare category: the bold, zero-error future of the Autonomous Pharmacy.

Secondary Copy

ThE RESULTS

Greater reach,
greater mindshare.

41%
increase
in the share of voice
28%
increase
in web destination traffic

Process

Storybuilding Workshop

A rich text element can be used with static or Stories are most powerful when they’re shared. This is not a story about just Artica, or the audience, but the story that could exist between them.

To do this, we have to ensure that value is mutually understood, and grounded in truth. We started by collaborating with the Artica team to refine our audience through this lens.

cnmcm

Cost effectively and securely connect assets in enterprise and industrial environments.

Catalyst IR1800 Heavy Duty Series Router

Featuring all the rugged reliability you need to run your critical infrastructure.

Catalyst IR1800 Rugged Series

Protecting your assets with enterprise grade security for today and tomorrow.

ThE RESULTS

Greater reach,
greater mindshare.

$1.6B
total pipeline
50% increase over previous year
$42M
new bookings closed
attributed to event lead generation

VMware

Creating digital foundations that help transform the world.

Narrative Strategy

Omnicell partnered with 1P to develop a game-changing idea—one that would ignite the passion of pharmacy trailblazers everywhere and completely transform its business. The result created an entirely new healthcare category: the bold, zero-error future of the Autonomous Pharmacy.

Secondary Copy

ThE RESULTS

Extending Square’s brand and solutions at scale.

8
Localisations
across 4 major languages
#1
Product Hunt rank
For Square Invoices

Berkeley Haas

Making the future tactile

Presentations & Design

The Haas School of Business at UC Berkeley wanted to re-invent how it spoke to potential MBAs.

A discovery workshop and competitive audit revealed untapped layers of messaging potential.

So, in the spirit of Berkeley’s legacy of individuality, we rejected convention and went our own way.

The challenge

Evolve Haas Business School’s message while keeping ties with Berkeley’s distinct brand.

The Digital Power Plant interpreted GE’s nascent technology and the value of abstract data using real-world circumstances.

Combining the world’s most adaptable and reliable gas turbines with an exceedingly agile digital infrastructure—The Digital Power Plant leverages a suite of highly innovative, intelligent apps for the cloud and the edge built for the Industrial Internet, and Powered by Predix™.

the solution

One story with a powerful perspective

video play button

Bunnies, tigers, and oceans…those things that have always been considered very, very difficult to make in computer graphics. Ok…maybe not bunnies, but tigers and oceans? Definitely!

To make this film, First Person leveraged a myriad of tried-and-true tools and techniques, as well as dabbling into more experimental workflows around emerging AI and ML tools.

Emphasis Additional Context Lorem Dolor Subheadline

Concepting

From Story to Small Screen

With a powerful narrative addressing the needs of our key audiences, we began an iterative approach to visual concepting.

With a powerful narrative addressing the needs of our key audiences, we began an iterative approach to visual concepting.

Site development

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

ThE RESULTS

Greater reach,
greater mindshare.

41%
increase
in the share of voice
28%
increase
in web destination traffic
Results

An immersive, personalized experience that announces Artica’s presence, establishes value and builds trust to enable a powerful first impression.

Emphasis Additional Context Lorem Dolor Subheadline

Omnicell partnered with 1P to develop an industry-changing vision—one that would ignite the passion of pharmacy leaders everywhere and completely transform its business.

Omnicell partnered with 1P to develop an industry-changing vision—one that would ignite the passion of pharmacy leaders everywhere and completely transform its business.

Results

An immersive, personalized experience that announces Artica’s presence, establishes value and builds trust to enable a powerful first impression.

Synthesize

Product offering and key value propositions while it was still evolving in development

Concepting

From Story to Small Screen

With a powerful narrative addressing the needs of our key audiences, we began an iterative approach to visual concepting.

With a powerful narrative addressing the needs of our key audiences, we began an iterative approach to visual concepting.

Concepting

From Story to Small Screen

With a powerful narrative addressing the needs of our key audiences, we began an iterative approach to visual concepting.

With a powerful narrative addressing the needs of our key audiences, we began an iterative approach to visual concepting.

Concepting

From Story to Small Screen

With a powerful narrative addressing the needs of our key audiences, we began an iterative approach to visual concepting.

With a powerful narrative addressing the needs of our key audiences, we began an iterative approach to visual concepting.

Concepting

From Story to Small Screen

With a powerful narrative addressing the needs of our key audiences, we began an iterative approach to visual concepting.

With a powerful narrative addressing the needs of our key audiences, we began an iterative approach to visual concepting.

Concepting

From Story to Small Screen

With a powerful narrative addressing the needs of our key audiences, we began an iterative approach to visual concepting.

With a powerful narrative addressing the needs of our key audiences, we began an iterative approach to visual concepting.

Header

Title

Omnicell partnered with 1P to develop an industry-changing vision—one that would ignite the passion of pharmacy leaders everywhere and completely transform its business.

Omnicell partnered with 1P to develop an industry-changing vision—one that would ignite the passion of pharmacy leaders everywhere and completely transform its business.

Cisco security

Teaching the importance of security through comedy

More Relevant Work

Lg Quote Mark

First-person combined best-in-class personalization with stunning 3d-models to create a story that captivates our audience rather than just sell to them. They helped us push beyond industry norms and effectively communicate our complex value prop.

Michael Rowell,
CEO of Artica

Emphasis Additional Context Lorem Dolor Subheadline

Omnicell partnered with 1P to develop an industry-changing vision—one that would ignite the passion of pharmacy leaders everywhere and completely transform its business.

Omnicell partnered with 1P to develop an industry-changing vision—one that would ignite the passion of pharmacy leaders everywhere and completely transform its business.

Practical Steps to Develop and Believe in Your Vision

  • Start by asking, “What would the world look like if our company never existed?” Consider the unique value you bring to the market and the positive changes you enable. This reflection helps clarify the fundamental purpose of your organization.

  • Identify Core Values

    Define the core values that drive your business. These values should align with your vision and serve as guiding principles for decision-making and behavior across the organization.

  • Engage Stakeholders

    Involve key stakeholders—employees, customers, partners—in the vision development process. Their insights and feedback can provide valuable perspectives and foster a sense of ownership and commitment to the vision.

  • Articulate a Clear Vision Statement

    Craft a clear and compelling vision statement that encapsulates the long-term goals and aspirations of your company. Ensure it is easy to understand and communicate, serving as a North Star for all strategic initiatives.

  • Embed the Vision in Your Culture

    Make your vision a central part of your organizational culture. Reinforce it through regular communication, leadership behavior, and company rituals. This helps ensure that every team member is aligned and motivated by the same overarching goals.

  • Align Strategies with Vision

    Ensure that your business strategies and initiatives are aligned with your vision. This alignment helps maintain focus and coherence in your efforts, driving progress toward your long-term objectives.

  • Measure and Celebrate Progress

    Regularly measure progress toward your vision and celebrate milestones along the way. Recognizing achievements reinforces belief in the vision and maintains momentum.