Building a billion-dollar company where you can afford to be you.
With over half a million 5-star reviews, Zinus is the #1 online mattress and furniture brand worldwide.
A decade before Casper showed up, Zinus was shipping mattresses in boxes from their South Korea HQ—pioneering what is now a fiercely contested market. Despite growing competition, Zinus’ founder saw their potential to grow into a billion-dollar company. So, the Zinus US marketing team enlisted 1P to figure out the strategy to get them there.