General Electric

The Future of Industry is Digital

Vision & Category Design

As the first to occupy the Digital Industrial market category, GE stood at the forefront of a revolution to equip customers with the data, analytics, and insights needed to thrive in a digital-first world.

GE Digital logo
the challenge

Convince Industrial Customers to Embrace Digital Solutions.

GE serves a primarily commercial set of customers, from small manufacturers to the world's largest industrial producers. With the rise of IoT and the industrial internet, GE recognized its opportunity to dominate an emerging market category and designed one of the first Industrial IOT platforms—Predix™. But first, they needed to convey digital's value to analog industries that don't readily embrace change.


Captivating Stories and Experiences Supported by Credible Outcomes

1P helped launch GE  into the software category through a strategic blend of captivating stories and experiences supported by credible outcomes and teachable moments, for real customers, under real-world circumstances.

category launch

Tempo Setting For a Dynamic Shift

1P crafted two visionary videos telling the story of the industrial internet, and PredixTM, helping GE’s global customer audience understand the value of this emerging category.

This Is Predix®

Welcome To The Industrial Internet®

vision launch

Realizing GE’s Vision For The Future

stakeholder alignment

Engaging and Aligning Stakeholders

Minds & Machines is a two day event where First Person® brought the Predix software to life through a series of keynotes and satellite sessions presented by 15 Executives across 8 Breakouts.

1P helped demonstrate new user experiences through choreographed simulations of live interactions between the executives on stage and expert operators from Gas, Wind and Nuclear power plants across the country.

To support live customer engagements, 1P visualized relatable stories about the industrial internet as told by GE’s C-suite.

Chief Marketing Officer, Niloy Sanyal, shared a story about a recent business trip to draw parallels between consumer and industrial apps to help explain Edge to Cloud computing.

Chief Commercial Officer, Dick Ayres, shared a story about an icy storm hitting the North East that knocks out power to help explain how Asset Performance Management software can reduce unplanned outages.

Immersive Experiences

The Electricity Value Network

The EVN is an interactive sales tool designed to show GE software in action across the entire value network. 1P built 2 EVN models, enjoyed by over 10,000 people across 13 countries.

Lg Quote Mark

The EVN was truly the centerpiece of the show! We truly appreciate everyone’s partnership on this.

Karen Sweet
Director of Event Marketing Programs, GE Digital

Customer Stories

Success Across The Value Network

To further underline the value of the Industrial Internet to GE’s global audience, 1P presented the perspectives of three companies, in three verticals, across three countries.

For the 1P team, this required multiple days of shooting on location, and organizing interviews with customers and subject matter experts.

Bord Gais: Ireland

Providing power to 10% of Ireland requires a more efficient and reliable power plant.

Prominent Growers: Netherlands

You say tomato, I say terabyte. These Dutch fruits of the vine are being ripened by software.

Owensboro Municipal: Kentucky

OMU improves efficiency and reduces emissions by 10-17% with digital.

Digital & Print Campaigns

Illuminating the value of GE’s Digital Twin

Powerful UX/UI Design

Conceptualizing new user experiences and data interfaces to show how customers will interact with the industrial internet.


Establishing a Category & Vision Through Story

in the share of voice
for C-suite and Senior Executives
in web destination traffic
evolving vision

1P continues to support GE’s aspirational vision as the Software Company leading a digital-first world.

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