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Blog

  • The Epiphany Effect: How Future Casting Ignites Category Leadership
  • The Leadership Punt: Why Vision Can’t Stay in Your Head
  • Stop Reinventing Your Story: Align It
  • The Hidden Cost of Running on Different Tracks
  • Your Story Can’t Be Copied: Why Vision as Strategy Changes Everything
  • Clones, Replicants, and the Death of Originality
  • How CEOs Develop Vision as Strategy
  • Breaking the Chains of Indecision: Why Leaders Must Define a Bold Vision
  • The Atomic Structure of Story
  • Story With a Capital ’S’: The First Person Approach
  • Visionary Voices: Pioneering Strategic Storytelling at First Person
  • Think You Need a Rebrand? Think Again
  • Virtual Production Enables Agile Storytelling
  • Using Motion Capture AI to Up-level Strategic Storytelling
  • Solving Creative Problems with Augmented Reality
  • 3D Without Glasses Stops Audiences in Their Tracks
  • Re-skinning Reality to Tell Inspired Stories
  • Building 3D Worlds for Inspired Storytelling: Photogrammetry vs. NeRF
  • Digitally Generated People and Emotionally Resonant Experiences

Work

  • SAP Concur Vision
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About

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Thanks for the great work. I always knew what I wanted but making it real wasn’t easy.

Harsh Singh

Global Head of VMware Cloud Product Marketing

First Person Team, thanks so much for your help. We appreciate how you rallied to the goal and delivered such a terrific product under the time constraints and operating conditions.

Vince Campisi

SVP, Digital & CIO, UTD

What started as a flat spreadsheet evolved into a multifaceted interactive visualization. First Person’s back-end data and front-end storytelling design was exceptional.

Esther Krofah

Executive Director, Faster Cures, A Division of the Milken Institute

This design work breaks the mold of what’s considered safe for a business school, yet instantly recognizable as Berkeley HaaS. That’s exactly what we were looking for.

Bill Pearce

Marketing Officer, HaaS School of Business

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Inspired Stories,
Intelligently Told.

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  • Vision & Category Design
  • Brand Building
  • Narrative Strategy
  • Future Casting
  • Digital Experience Design
  • 360 Marketing Campaigns
  • Live & Digital Events
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