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Vision & Category Design
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Blog
Your Brilliant Strategy Is Moving Too Slowly to Matter
The Innovation Paradox: Why Most Companies Miss Their Moment
The Epiphany Effect, Part II: How to Build a Believable Future
The Epiphany Effect, Part I: How Future Casting Ignites Category Leadership
The Leadership Punt: Why Vision Can’t Stay in Your Head
Stop Reinventing Your Story: Align It
The Hidden Cost of Running on Different Tracks
Your Story Can’t Be Copied: Why Vision as Strategy Changes Everything
Clones, Replicants, and the Death of Originality
How CEOs Develop Vision as Strategy
Breaking the Chains of Indecision: Why Leaders Must Define a Bold Vision
The Atomic Structure of Story
Story With a Capital ’S’: The First Person Approach
Visionary Voices: Pioneering Strategic Storytelling at First Person
Think You Need a Rebrand? Think Again
Virtual Production Enables Agile Storytelling
Using Motion Capture AI to Up-level Strategic Storytelling
Solving Creative Problems with Augmented Reality
3D Without Glasses Stops Audiences in Their Tracks
Re-skinning Reality to Tell Inspired Stories
Building 3D Worlds for Inspired Storytelling: Photogrammetry vs. NeRF
Digitally Generated People and Emotionally Resonant Experiences
Work
SAP Concur Vision
Lookout
Cable Labs Mañana Cabaña
Zinus
Omnicell 30th Anniversary Book
Home Depot
Cisco Anatomy of An Attack
Milken Institute
Armis
Google
Cisco
BlackBerry
Berkeley Haas
General Electric
Enlighted
Square
Cisco
Artica
VMware
Omnicell
About
Drew Fiero
Brandon Grande
Marcello Grande
Jessica Drumright
Marc Tamo
Tony Welch
Stefan Mumaw
Eric Melin
Maria Mraz
Cameron Baxter
Geoff Ahmann
Jessica Schorer
Kelly Anderson
